WHY WE EXIST
Perfly, the badminton brand by Decathlon, was created in 2018.
Since then, every day, our team works closely with our users to develop products that meet their needs.
MANIFESTO
In PERFLY, we love badminton. We love the sound of a good shuttlecock hitting a perfectly strung racket.
We love the fast-paced rallies full of variety. We love the togetherness on the court. We love competition and physical effort. We are players who want to make this beautiful and fun sport of ours accessible to as many people as possible. That is our job; we are lucky.
We believe that all Badminton Lovers worldwide should be able to enjoy high quality, technical badminton products at reasonable prices; whatever their level and motivation might be.
Our creative PERFLY Team Players will do things a little differently. They are curious, bold and passionate.
They listen, observe and investigate and will constantly look for new, innovative ways to make you remarkably comfortable, performant and beautiful badminton products.
So be ready for increased emotions, innovation and a healthy dose of colour.
Come enjoy a FLYWELL Badminton experience.
See U on the courts
WHY THE HUMMINGBIRD?
SERVING BADMINTON
PERFLY is the DECATHLON badminton brand created by badminton players for badminton players. The name is derived from the combination and contraction of the words PERFORMANCE and FLYING and is intended to be light and inspiring, just like a badminton player should be on the court. The logo depicts a hummingbird, the fastest bird on Earth, just as badminton is the fastest sport in the world. The lines of the hummingbird are very simple and sharp, which gives an impression of speed.
"The assembly and contraction of
PERFORMANCE and FLYING"
OUR MISSION
To make badminton accessible to everyone.
By "EVERYONE", we mean from the beginner picking up a racket for the first time to the international player being ranked among the best in the world like Ygor Coelho.
By "EVERYONE" we also mean affordability. We are committed to designing and marketing the best value for money badminton products on the market.
Hans Peter JENSEN - Badminton Leader
We believe that all Badminton Lovers worldwide should be able to enjoy high quality, technical badminton products at reasonable prices; whatever their level and motivation might be.
OUR VALUES
Combining expertise, innovation and technicality in the creation of our products, PERFLY positions itself as a modern, dynamic, creative and free brand.
Driven by very strong values and convictions, each Decathlete works every day for the passion of sport, for its development and for its promotion.